Charged: EV Symposium
August 23 and 24
Day 1: August 23, 2012
8:00 – 9:00am Registration/Breakfast
9:00 – 9:10am Welcome
- Gil Perez, SAP
- Vice Mayor Greg Scharff, City of Palo Alto
9:10 – 10:00am Plenary Session 1 of 3
Moving from Early Adopter to Fast Follower, the OEM Perspective
Description: The automakers are embracing EVs. Hear directly about the market and their strategy for reaching a broad audience.
Moderator: Gil Perez, SAP
Speakers:
- Johann Jungwirth, Mercedes-Benz Research and Development, North America, Inc.
- Dirk Rossberg, BMW Group Technology Office, USA
- Ken Srebnik, Corporate Planning, Nissan North America
10:15 – 11:45am Session 1: Breakout Sessions
Breakout 1: The Connected Car
(Lead Organizer: SAP)
Moderator: Julie Roehm, SAP
Speakers:
- Koji Doda, Nissan
- Alexander Keros, GM
- Kal Mos, Mercedes-Benz Research and Development, North America, Inc.
- Andreas Winckler, BMW
Breakout 2: Energy and Electric Vehicles
(Lead Organizer: EPRI)
Moderator: Dan Bowermaster, EPRI
Speakers:
- Mike Calise, Schneider Electric
- Adam Langton, CPUC
- Colin Touhey, Pvilion
- Winfried Wilcke, IBM Battery 500 Project
Breakout 3: Bringing EV Charging to Multifamily Buildings: A Diversity of Perspectives
(Lead Organizer: City of San Francisco)
Moderator: Bob Hayden, San Francisco Department of the Environment
Speakers:
- Michael Jones, Coulomb Technologies
- Dan Keller, Apartment Owner
- Bert Polacci, Parkmerced
- Ahnee Min, SunPower / EV & Condominium Owner
Noon – 1:15pm Lunch and Ready Set Charge! Bay Area EV Readiness Awards (SAP Café)
Introduction By:
- Wade Crowfoot, Deputy Director, Governor Brown’s Office of Planning and Research
- Rafael Reyes, Bay Area Climate Collaborative
- Awards Committee: David Peterson (Nissan USA), Don Bray (AltaTerra Research), Jason Smith (ECOtality), Jim Helmer (SWARCO), John Boesel (CALSTART), Karen Schkolnick (BAAQMD), Mike Calise (Schneider Electric), Richard Battersby (UC-Davis, East Bay Clean Cities), Ulric Kwan (PG&E)
1:30 – 3:00pm Session 2: Breakout Sessions
Breakout 1: Study Abroad – World Lessons Learned
(Lead Organizer: Better Place)
Moderator: Susan Frank, The Better World Group
Speakers:
- Ed Pike, International Council on Clean Transportation (ICCT)
- Tom Turrentine, University of California, Davis
- Marc Voorhoeve, Kanematsu, USA, Inc.
- Jason Wolf, Better Place
Breakout 2: EV Fleet Pioneers – Fulfilling the Promise
(Lead Organizer: Bay Area Climate Collaborative)
Moderator: Rafael Reyes, Bay Area Climate Collaborative
Speakers:
- Mike Harrigan, City CarShare
- David Head, County of Sonoma
- Bob Nalbandian, Frito-Lay
- Rolf Schreiber, Google
Breakout 3: Emerging Business Models for Transportation and Mobility
(Lead Organizer: SAP)
Moderator: Ed Hubbard, Uber
Speakers:
- Alex Benn, Relay Rides
- Clement Gires, Local Motion
- Peter Graf, SAP TwoGo
- Akhtar Jameel, Wheelz
Breakout 4: Smart Parking and Charging
(Lead Organizer: SAP)
Moderator: Ulric Kwan, Pacific Gas & Electric
Speakers:
- Jim Helmer, Swarco Traffic Americas
- Jonathan Read, ECOtality
- Pasquale (Pat) Romano, Coulomb Technologies
- Kelly Schwager, Streetline
3:15 – 4:15pm Plenary Session 2 of 3
EV State of the Union: Reality Check
Description: Numbers are in and cost of ownership models are being validated. Charging infrastructure is evolving and business models are being tested. Our panel of industry experts will explore the data, give an overview of where EVs are today and answer questions about infrastructure, consumer adoption, the total cost of ownership and the legislative landscape.
Speakers:
- Jonathan Read, ECOtality, on the EV Project
- Mark Duvall, EPRI
- Jay Friedland, Plug In America (Moderator)
- Thilo Koslowski, Gartner, Inc.
4:15 – 6pm Reception
Day Two: August 24, 2012
8:00 – 9:00am Breakfast/Registration
9:00 – 10:00am Plenary Session 3 of 3
California and the Future of EV Leadership
Description: From President Obama’s EV Everywhere Plan to Governor Brown’s executive order, major electric vehicle milestones are in place. How will California retain its leadership position in electric vehicles and achieve established milestones?
Moderator: Richard Lowenthal, ChargePoint
Speakers:
- Jack Broadbent, BAAQMD
- Joe Dooley, Pew Clean Energy Program
- Nancy Ryan, CPUC
10:15 – 11:45am Session 3: Breakout Sessions
Breakout 1: Evolving Charging
(Lead Organizer: Silicon Valley Leadership Group)
Moderator: Harry Massey, NEMA
Speakers:
- Jay Friedland, Plug In America
- Jeff Muhs, Energy Dynamics Lab
- Forrest North, PlugShare
- David Peterson, Nissan
Breakout 2: Workplace Charging: Filling a Critical Infrastructure Gap
(Lead Organizer: CalStart)
Moderator: John Boesel, CALSTART
Speakers:
- Damian Breen, BAAQMD
- Peter Dempster, BMW
- Sheila Laut, Siemens
- David Pogue, CBRE
- Rolf Schreiber, Google
Breakout 3: The Killer App – Car, Mobile & EV
(Lead Organizer: SAP)
Moderator: Ricarda Rodatus, SAP
Speakers:
- Steve Douty, Streetline
- Di-Ann Eisnor, Waze
- Barney Pell, QuickPay
- Michael Somoza, GottaPark
Noon – 1:15pm Capstone Address & Lunch
Description: Ray Lane, managing partner at venture capital firm Kleiner Perkins, will speak onstage with Carl Guardino, President and CEO of the Silicon Valley Leadership Group. They will discuss the industry’s transition from “early adopter” to “fast follower.” From the venture capital perspective, what will it take to accomplish this transition and bring the market to scale?
- Introduction: Barbara Holzapfel, SAP
- Speakers
o Ray Lane, Kleiner Perkins Caufield & Byers
o Carl Guardino, Silicon Valley Leadership Group
1:15 – 2:15pm Ride and Drive Opportunity
Ongoing
· EV Ride-and-Drive/Display Opportunities
· Exhibitors
· EV Charging for attendees/test drive cars (please contact Nirit Revzin at nrevzin@svleadershipgroup.org if you would like to charge during the conference)

